Located just a short drive from scenic Monterey and Pacific Grove, it’s no surprise that the city of Salinas, California is constantly growing. Commonly referred to as “The Salad Bowl”, this historical city is known best for it’s mark in the agricultural industry. With housing in high demand, it’s a great time to be a property owner in the Salinas Valley area. It’s not always easy, but with the right resources and strategies, you can become a successful landlord in Salinas too.

One of the biggest expenses landlords have to deal with is tenant turnover. Lack of rent income combined with utility costs, repair bills, and appliance upgrades can cause quite the financial headache. If you’re a landlord, it’s in your best interest to fill any empty vacancies as quickly as possible.

If you’re a landlord in the Salinas, California area, you know that housing is always in demand. However, in your haste to find new tenants, you don’t want to move so fast you fill your rental property with troublesome tenants. After all, trouble-making tenants usually end up having to be evicted, a costly procedure for landlords.

Take a look at the following strategies to learn how you can fill your Salinas rental property quickly.

Make Sure Your Property Is Move-In Ready

Salinas residents are very busy people. With many of them being commuters to nearby cities, convenience is key to closing that housing deal. Don’t scare off potential tenants with a property long over due for maintenance.

Before you start advertising, it’s important that you get your property move-in ready. In order to have your property ready inside and out, consider doing the following:

  • Give the interior and exterior walls a fresh coat of paint.
  • Upgrade any old appliances with newer models.
  • Hire a landscaper to make sure your property’s yards are healthy and green.
  • If your property has a pool, make sure the pool is cleaned and ready for use.
  • Replace old windows to improve the property’s installation.
  • Take care of any pest control problems.
  • Hire a cleaning company to ensure everything inside your property is sparkling just in time for your next showing.

You are sure to impress any future tenant if you do the tasks listed above. Furthermore, you’ll always be increasing your property’s value. It’s a win-win situation for everyone involved, especially you.

Communicate With Your Current Tenants

When it comes to long term housing goals, it’s important that you and your tenants are on the same page. One of the worse things that can happen to a property owner is for his or her tenants to leave without warning. By maintaining a consistent habit of communication with your tenants, you’ll be able to know what problems are bothering them. This will allow you to fix that broken heater, make sure the pool is clean, or settle any neighbor disputes before it becomes too much for the tenants and drives them away.

If you want to take your tenant retention a step further, ask your Salinas residents if they plan to stay another year at least 90 days before their lease actually expires. If they say yes, then keep up the good work. However, if they say no, don’t be afraid to ask why. You may be able to offer incentives, such as a smaller rent increase than everyone else, to entice any tenants who are planning to leave to stay longer.

However, if their minds are made up, at least you have valuable feedback you can use to make your property more enjoyable for your next set of tenants. Furthermore, you are doing yourself a huge favor by asking 3 months ahead of schedule if tenants plan to stay longer or not. After all, wouldn’t you want to have 2 extra months to find a tenant before your rent revenue declines?

Create An Optimized Marketing Strategy

It’s crucial you have an optimized marketing strategy when it comes to letting the citizens of Salinas know you have available vacancies. If you are using a website, now is the perfect time to make sure it is fully optimized and user friendly. The last thing you want is an inefficient website that scares potential tenants away.

Make sure you take the time to understand your tenant market. Are you hoping to attract responsible college students? Would you prefer a young couple or a more mature family? The more you understand the desires and fears of your dream tenants, the easier it will be for your marketing message to reach them.

In addition to using a website to list your property, you can also use the following resources:

  • Display a prominent “For Rent” sign near the available property.
  • Put an ad in the local paper or on the radio.
  • Invest in social media marketing to reach a wider audience.
  • Collaborate with realtors to find new leads.

By following the strategies listed above, you’ll have your Salinas Rental Property filled with great tenants in no time. However, if you find yourself still having trouble, consider reaching out to Coast & Valley Properties, Inc. This exceptional team of property managers can help you customize a fail-proof plan to bring in the perfect tenants for your property.